Trends in the Japanese Horticulture Industry &Takamatsu Company's Sales Strategy, SO EASY - 農業知識入口網

Trends in the Japanese Horticulture Industry

• The market size of the horticulture industry in Japan began to decline after 2000, and the environment surrounding commercial flower growers, who had previously lived a "whatever you make sells" lifestyle, changed dramatically. One of the major factors is the aging of consumers and the problem of developing a market for young consumers.
   
• According to the results of a survey by the Ministry of Agriculture, Forestry and Fisheries, the amount of money spent on flowers by a single household in 2019 decreased by 27% compared to 2000, and in particular, households in their 20s and 30s decreased by 67%.
   
• Why have young people stopped buying flowers? According to the survey results, the main reasons were not knowing the varieties, being afraid of failure, troublesome maintenance, and lack of space. (Price is not much of an issue.)

臺中區農業改良場特刊第157號